Laura is Deputy Executive Creative Director at 72andSunny Amsterdam. She was born in Buenos Aires, Argentina, and started working in advertising when she was only 19 years old.
Laura believes advertising can be an agent for social change, shaping people’s perceptions and culture. Brands can have a positive impact on society, especially when creativity challenges the status quo - and has worked ever since to make sure she delivers on this. She was one of the Creative Directors behind the highly acclaimed “Find Your Magic” campaign, repositioning AXE as a brand that champions individuality and encourages guys to find their magic. She was nominated for 'Creative Director of the year' at AdAge's Creativity Awards 2018. She also made it to Adweek's Creative 100 list.
She could list Lions, Pencils, and One Shows but for her what matters the most is to build brands with a purpose. Work that is thought-provoking and that connects with real people, not only with festival delegates. She spoke at several industry events (Marketing Week Russia, SheSays, Inspirational Festival, D&AD) and also contributed pieces to several publications including the Huffington Post or shots. She also cofounded inVisible Creatives, an initiative to help fix the gender ratio in the advertising industry by creating the largest female creative database.
On a personal note, Laura is currently working on her first feature film. She speaks English, Spanish et un peu de Français. Laura lives in the Jordaan with her cat Rocío Oliva. She also feels a bit uncomfortable to talk about herself in the third person.