Laura Visco began her career in advertising at the young age of 19, originally from Buenos Aires, Argentina. Today, she holds the position of CCO at Grey, having previously worked at 72andSunny and Mother.
Laura believes brands can positively impact society, especially when creativity challenges the status quo - and she has worked ever since to ensure she delivers on this. She was one of the Creative Directors behind the highly acclaimed “Find Your Magic” campaign, repositioning AXE as a brand that champions individuality and encourages guys to find their magic.
Laura was named AdAge's Leading Women in 2021 and Adweek's Women Trailblazer alongside Eva Longoria and Jameela Jamil in 2019. She also won 3%’s Three Cheers award for her efforts to advance diversity in the ad industry. She was also nominated for 'Creative Director of the Year' at AdAge's Creativity Awards 2018. She also made it to Adweek's Creative 100 list in the same year.
She judged at several advertising award shows (Cannes, D&AD, One Show, among others), and spoke at several industry events (CdeC, D&AD, Marketing Week Russia, SheSays, El Ojo de Iberoamerica). Also, she contributed pieces to several publications, including Adweek, Huffington Post, shots, among others.
On a personal note, Laura is currently working on her first mini-series. She speaks English, Spanish et un peu de Français. Laura lives in London with her husband Raphael, and she has a soft spot for karaoke, especially regarding Backstreet Boys songs.